Streaming services and CTV have seen a significant boom as a result of the COVID-19 pandemic. Initially, when people were told to stay at home in…

TVSquared, the global leader in converged TV ad measurement and attribution, released a new report – “The State of Converged TV: A Look at Global…

Streaming services continue to bang more nails into the coffin of cable TV, with more than half of UK consumers (53%) saying the content on providers…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement…

Yahoo announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing…

TripleLift and Amagi Announce Preferred Partnership to Break Open the $11 Billion Industry TripleLift, one of the fastest growing ad tech companies…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it is partnering with JamLoop, the Connected…

First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges TVision, the TV…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has signed a new agreement with…

ViacomCBS will leverage VideoAmp as a currency for linear TV planning and measurement Software and data platform, VideoAmp, announced a partnership…