Combination will create industry-leading solution for social video and CTV advertisers, marrying OpenSlate’s pre-activation brand suitability and…

Marketing analytics company LeadsRx announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television…

German, Austrian and Swiss audiences will now enjoy 24/7 Live Commerce TV station in HD quality via satellite Shop LC GmbH, a subsidiary of VGL…

The breakthrough technology powers AI-driven, CTV creative development and deployment ElementalTV, an emerging media technology company and a…

Over The Top (OTT) streaming services have attracted more consumers than ever before as they’ve sought t on-demand entertainment in a socially distant…

Merkle, a leading data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion. Through the…

ElementalTV, an emerging media technology company and a division of Adoppler, has generated more than one billion connected TV (CTV) advanced ad…

Former Nielsen, IRI Executive Will Lead Currency Initiatives and Ad-First TV Measurement Innovations that Quantify Business and Brand Impact …

Integral Ad Science a global leader in digital media quality, released its H1 2021 Media Quality Report (MQR). Based on trillions of global data…

As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023,…