Native and Programmatic Advertising AiThority Interview with Will Keggin, Head of TV at LiveRamp Sudipto Ghosh Feb 1, 2022 Will, please tell us about your journey into technology space and how you started at LiveRamp. I have been working with media and technology for…
Native and Programmatic Advertising Frequence Empowers TV Advertising Companies To Sell More Linear Inventory AIT News Desk Jan 28, 2022 New, Unique Features Deliver Value for Midcontinent Communications Frequence, a leader in advertising sales automation and workflow software,…
Native and Programmatic Advertising Frequence Brings in New Adtech Solutions To Help TV Advertising Companies Sell More Linear Inventory Sudipto Ghosh Jan 27, 2022 Frequence, a leader in advertising sales automation and workflow software, announced the launch of a unique and groundbreaking new suite of features…
Native and Programmatic Advertising Datonics Partners With Simpli.fi To Launch New CTV Data Offering AIT News Desk Jan 12, 2022 New offering provides advertisers with enhanced accuracy, scale and a larger variety of segments for CTV campaigns Digital data pioneer Datonics has…
Native and Programmatic Advertising Blockgraph Announces Partnership with Catalina for Enhanced Targeting and Measurement Capabilities… AIT News Desk Jan 11, 2022 The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping…
Native and Programmatic Advertising Nielsen Launches Streaming Signals For More Efficient Advertising On Connected TV AIT News Desk Jan 4, 2022 Now both media buyers and sellers can optimize CTV reach in first-of-its-kind solution that uses streaming data from participating CTV operators and…
Native and Programmatic Advertising iSPOT Integrates Data From 20 Million Smart TVs in Deal With LG Ads Solutions AIT News Desk Dec 15, 2021 Real-Time Measurement Company Now Utilizes Data From 39 Million Smart TVs Across Seven TV Makers to Provide Granular Cross-Platform Metrics for TV Ads…
Native and Programmatic Advertising tvScientific Report: The Growth of Connected TV Viewership Drives Greater Opportunity for… AIT News Desk Dec 14, 2021 More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than…
Native and Programmatic Advertising Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased… AIT News Desk Dec 14, 2021 Amobee, a global leader in advertising technology that unifies audiences to optimize results across TV, digital and social to drive customer growth,…
Native and Programmatic Advertising Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased… AIT News Desk Dec 13, 2021 Amobee’s expanded offering increases purchase conversion, decreases financial output Amobee, a global leader in advertising technology that…