Integration Delivers Enhanced Transparency for Advertisers and Value for Publishers IRIS.TV, the leading video data platform, and Magnite’s…

The huge popularity of streaming media over 2020 left a lot of linear buyers with a dilemma; buy CTV or lose your audience. CTV has a lot going for it…

Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and…

Adelphic Software Integrates IAS’s CTV Fraud Pre-Bid Solution Viant Technology Inc. (DSP), a leading people-based advertising software company…

Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV…

- SemanticHero for CTV is the new CTV targeting product from ShowHeroes Group - Based on AI analysis, it allows a rich understanding of the context…

Discussion Will Explore Future-Proof, Cost Efficient Targeting That Drives Campaign Performance Online gaming and live streaming platforms are an…

Effectv’s New TV Viewership Report analyzes 20,000 cross-platform advertising campaigns to reveal that 57% of streaming reach is incremental to linear…

Children Heading Back to the Classroom Pushed Pause on the Continued Growth of Streaming in Late Summer Nielsen (NLSN) announced that The Gauge,…

Software and data platform, VideoAmp, announced their official status as a Facebook multi-touch attribution measurement partner. The partnership…