According to Data From the Adtech Company, Ad Fraud Decreased Across All Key Platforms in Q2, When Compared to Q1 Kubient, the cloud…

Mobile Web and Mobile App See Small Gains as Percent of Overall Impressions MIX Extreme Reach (ER), the global advertising, analytics and…

Agreement Includes Measurement for all Meredith Local Stations, And includes Nielsen Scarborough Nielsen and Meredith Corporation announced that they…

Agreement Enables Advertisers to Fully Measure Their Video Investments Across All Screens, Now Including YouTube and YouTube TV, for an Accurate…

New Commerce Signals Predictive Audience Segments Will Help Unlock Privacy-Friendly Audience Engagement for Retail Market Comscore, a trusted…

Partnership with ICX Media enables brands and agencies to leverage social engagement data to activate audiences with scale and precision across CTV…

Advertisers Globally Can Measure Audience Overlap of CTV and Linear Campaigns and Leverage Insights to Extend Reach Flashtalking, the…

Transmit Is the First to Offer Picture-in-Picture Ads Across All OTT Platforms Transmit, the leading streaming media ad platform, announced their…

OTTera becomes IRIS-enabled providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, announced the addition of OTTera,…

Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising…