Native and Programmatic Advertising Ampersand Announces New Custom Audience Builder in the AND Platform Through Integration of… AIT News Desk Jul 8, 2021 First-of-its-kind integration enables Ampersand brand marketer and agency clients' flexibility to onboard strategic audiences and build custom…
Native and Programmatic Advertising AdTech Innovator QTT Adds To Its Family Of Groundbreaking Patents Connecting Digital, Linear TV Ad… AIT News Desk Jul 7, 2021 Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars A newly…
Native and Programmatic Advertising Smart Acquires Cookie-Free CTV and Video Advertising Platform Dynadmic AIT News Desk Jul 6, 2021 “Leading independent ad monetization platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with…
Native and Programmatic Advertising Don’t Let CTV Ads Serve Audiences Too Much of a Good Thing Helen Lum Jul 5, 2021 The growth of connected TV or CTV (household usage up 16% in the U.S. last year and poised for more expansion in 2021) has been a boon to media…
Native and Programmatic Advertising How AI Is Bringing Intelligence to TV Screens Daniel Elad Jul 2, 2021 Artificial Intelligence (AI) has been creating quite a stir across all industries, including the Connected TV (CTV) realm. In fact, it has already…
Native and Programmatic Advertising Spectrum Reach Launches Deterministic Cross-Platform TV Attribution With TVSquared & Blockgraph AIT News Desk Jun 30, 2021 Solution Provides Spectrum Reach Advertisers with Multiscreen Attribution and Measurement Insights at Scale to Precisely Analyze Linear,…
Native and Programmatic Advertising IRIS.TV Partners With PubMatic To Expand Contextual Targeting Footprint Across Premium Biddable CTV… AIT News Desk Jun 29, 2021 The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns…
Native and Programmatic Advertising How Advertisers Can Engage In-Game Audiences and Compete With a ‘Cup of Tea’ Kristan Rivers Jun 29, 2021 I’ll start with full disclosure: I’m an American. Based in the UK. This essentially means I have had to happily accept the Brits’ obsession with the…
Native and Programmatic Advertising BBTV Showcases Direct Advertising and Branded Entertainment Campaigns Highlighting the Growth of its… AIT News Desk Jun 25, 2021 BBTV Holdings Inc., the leading creator monetization company with a mission to help creators become more successful, is sharing the following recent…
Video Nancy Neumann Grey Joins IRIS.TV as Vice President of Business Development, Data Partnerships AIT News Desk Jun 23, 2021 Neumann Grey will continue to grow IRIS.TV’s key relationships with data partners IRIS.TV, the leading video data platform, has announced the…