Native and Programmatic Advertising Samsung Ads Offers Nielsen’s Advanced TV Measurement for Samsung TV Plus Connected TV Inventory AIT Staff Writer May 14, 2021 Advertisers Can Now Leverage Nielsen Digital Ad Ratings (DAR) To Buy and Measure Ad Inventory on One of the Most Popular Avod Services on Samsung…
Native and Programmatic Advertising PadSquad Breaks Free From Ordinary TV Ads With Interactive CTV Offering AIT News Desk May 11, 2021 The Company Partners With Innovid to Bring Remarkable Creative to Connected TV PadSquad, a digital media company that develops high-impact…
Native and Programmatic Advertising VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel… AIT News Desk May 4, 2021 Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals…
Native and Programmatic Advertising fuboTV Announces Launch of Branded Content Studio at 2021 IAB NewFronts AIT News Desk May 4, 2021 Signs Soccer Greats Pablo Zabaleta, Melissa Ortiz to Lead Original Programming for South American Qatar World Cup 2022 Qualifying Matches Fubo Sports…
Native and Programmatic Advertising Lucid and the Trade Desk Power Advertisers’ Brand Impact AIT News Desk Apr 27, 2021 The Trade Desk becomes first DSP to integrate Lucid in-platform Lucid, the leading programmatic research technology company, announces its…
Native and Programmatic Advertising This Is the Year Advertisers Plug Into the Connected Home David Wiesenfeld Apr 22, 2021 By the end of the decade, futurists predict many of us will live in homes where voice-activated controls have replaced switches, touch-sensitive walls…
Native and Programmatic Advertising Rakuten TV and Samsung TV Plus Reinforce Solid Partnership by Launching Over 166 Channels in 16… AIT News Desk Apr 20, 2021 This solid step forward in the ongoing strategic alliance strengthens the company's position in the European AVOD market This partnership will…
Native and Programmatic Advertising SpotX Expands Privacy-Compliant Audience Data Technology for CTV AIT News Desk Apr 16, 2021 Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting…
Video FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and… AIT News Desk Apr 15, 2021 New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving…
Native and Programmatic Advertising Roku Adds New Partners to Boost TV Advertising Analytics Sudipto Ghosh Apr 13, 2021 The TV advertising analytics industry is exploding. Despite challenges in the way TV ads are measured, analytics leaders like Roku are going strength…