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A2V By VideoByte Delivers Audio Ads For CTV

Harness the power of CTV with traditional audio ads

VideoByte, the leader in Connected TV (CTV) advertising, continues to innovate by launching a new service that combines audio advertising with video advertising. A2V, the new audio to visual solution launched by VideoByte, will help transform audio ads into CTV video with new technology that has never before been available.

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Reaching a new audience is now easier than ever with the help of A2V and the convenience of custom advertiser imagery. This allows more buyers access into the CTV space, while targeting a segmented audience specifically for their brand. The popularity of the QR code upgrades the user experience by adding interaction and user engagement to audio ads, allowing consumers direct access to a website or downloadable app not always easily accessible with pure audio call-to-actions.

The VideoByte team is no stranger to innovation. Remixd, a company founded by members of the VideoByte leadership team, built technology that brings audio into written media by allowing readers to become listeners of authored content online. For the first time, users were able to hear content they could previously only read. That ability to bridge distinct media types into a seamless experience motivated Dax US (Global), one of the world’s leading Media and Entertainment groups, to acquire Remixd in 2021.

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On the heels of this success VideoByte’s A2V product is once again creating unique supply, demand and opportunity to be transacted upon that did not previously exist. “We wanted to find a way that allowed audio buyers to transact in the CTV space in an efficient and effective way while staying true to a CTV viewing experience,” said David Naffis, co-founder of VideoByte. “By stitching audio ads with custom static or motion visuals, we are opening up a new, engaged and attentive audience to brands in a way that is new and unique,” added David Martin, co-founder of VideoByte.

A2V requires no new creative assets, as the audio creative provides everything needed to start. A2V has two components, audio and visual, and using VideoByte’s proprietary stitcher, is then converted into a CTV ready format. The visual aspect is either provided by the publisher, advertiser or created by VideoByte. The video is then used in targeted ads in CTV, reaching a unique audience never captured before with solely an audio advertisement. With more than 80% of American homes now having at least one CTV device, according to Ad Exchanger, the ability to advertise in that space is a new opportunity for companies to generate revenue. CTV is the future of advertising and several predictions for this year, including from TV REV, show advertisers doubling down on CTV, with many looking to spend more in the demographics their ads are reaching. VideoByte is leading the way in providing accessibility for these hyper-targeted audiences with less of a creative requirement.

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[To share your insights with us, please write to sghosh@martechseries.com]

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