Emerging brands now have a single view of online, in-store, delivery and pickup performance through NielsenIQ’s Byzzer platform Byzzer by…

New artificial intelligence engine is the biggest advancement in product formulation testing in 70 years NielsenIQ BASES, the global leader in…

Nielsen, a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced audiences portfolio to date,…

Globally-leading social marketing software, Dash Hudson, is pleased to announce the findings of an exclusive study conducted with NielsenIQ…

In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen is expanding its cross-platform measurement of YouTube…

Every year, brands spend billions of dollars in their advertising campaigns. A majority of the brands are unable to fully justify the impact of their…

Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent…

Gracenote, the content solutions pillar of Nielsen, introduced Distribution Dynamics and Program Availability Archive, new datasets which help content…

Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program.…

NielsenIQ, a global information services company, announced the launch of NielsenIQ Activate; a software-as-a-service (SaaS) solution that enables…