Gaming “The State of Fandom” Report: Insights for Marketers Seeking to Tap Into the Age of… AIT News Desk Oct 10, 2019 Fan-First Global Entertainment Platform Report Finds the Average Duration of a Long-Term Fandom Is Nine Years and That Engaging Younger Fans Across…
Hot Startups Greater Raleigh Region’s Largest Esports Event to Date Generates $1.45 Million in Economic Impact… AIT News Desk Oct 10, 2019 The Six Major Raleigh Draws A Sold-Out Crowd With 2.6K Daily Attendees The Greater Raleigh Esports Local Organizing Committee – made up of the …
Video Reach3 Insights expands Los Angeles office; Hires Diego Rodriguez as Senior VP, Media &… AIT News Desk Oct 9, 2019 Senior Bilingual Research Executive Joins the Reach3 Team to Expand Focus on Immersive, In-The-Moment Solutions Reach3 Insights announced the…
Mobile Adjust Releases Mobile Growth Map: Equips Marketers to Target and Retain High-Value App Users AIT News Desk Oct 8, 2019 New Retention Metric by Adjust Challenges Singular Focus on Installs Adjust, the industry leader in mobile measurement, fraud prevention and…
Technology IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom AIT News Desk Oct 8, 2019 Interpublic Group announced the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of…
News 6sense Launches Account Based Retargeting AIT News Desk Oct 7, 2019 Optimize Search and Display Retargeting Budgets with Insights from 6sense’s Company Graph Today, 6sense, a leading Account Based Orchestration…
News Uberall & Trustpilot Unveil Integration to Make It Easier for Businesses to Manage Customer… AIT News Desk Oct 7, 2019 Trustpilot Customers Which Also Use Uberall Can Now Manage & Respond to Feedback for Every Location Directly Through Uberall’s All-In-One Location…
Guest Authors How Morning Brew Engaged Its Subscribers Through Email Marketing Tactics Lauren Harris Oct 7, 2019 Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit…
Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem Sudipto Ghosh Oct 3, 2019 Content is nothing if it can’t be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from…
News OOH Advertising Trade Association, Geopath, Launches New Methodology AIT News Desk Oct 3, 2019 Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats…