Native and Programmatic Advertising Meta Versus TikTok: Where are Short Video Ad Spenders Heading? Sudipto Ghosh Oct 11, 2022 Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…
Martech AiThority Interview with Dario Debarbieri, Head of Marketing at HCL Software Sudipto Ghosh Oct 10, 2022 Hi Dario, welcome to AiThority interview series. Please tell us about your journey in Marketing and how you arrived at HCL Software? Thanks. It’s…
Martech Cart.com Launches Cart Channels Enabling Brands to Unify Feed Marketing and Marketplace Management AIT News Desk Oct 5, 2022 Cart Channels equips brands with the industry’s most powerful solution for marketing, selling and fulfilling across 2000 global channels…
web3 New Bitwise Web3 ETF (BWEB) Set To Capture One of the Biggest Growth Opportunities in Tech AIT News Desk Oct 4, 2022 Bitwise Asset Management, the world’s leading crypto index fund manager with more than $1.3 billion in assets under management, announced the launch…
Cloud Project Titanium: OpenText Integrates CXM and DXM with Cloud Editions 22.4 Sudipto Ghosh Oct 4, 2022 OpenText has taken a giant leap in the direction of total experience management by integrating different aspects of information management. The…
Cloud Permit.io Launches Low-Code Permissions for Complex Cloud Applications AIT News Desk Sep 30, 2022 Permit.io, the full-stack permissions framework, announced Attribute Based Access Control (ABAC) with low code and no code interfaces. Starting ,…
Machine Learning Aragon Research Recommends Bright Pattern Contact Center Software AIT News Desk Sep 28, 2022 Bright Pattern's advanced omnichannel contact center platform and CX technology is recommended by Aragon Research for buyers looking for flexibility…
Natural Language How the Delayed Adoption of Conversational Commerce is Actually a Good Thing Rev Reddy Sep 24, 2022 Coined by Chris Messina (the creator of the hashtag) in a post he wrote back in 2015, Conversational Commerce, or cCommerce, is the evolution of the…
Native and Programmatic Advertising Back to the First Screen: The Rise of Local Broadcast TV Advertising Brian Thoman Sep 23, 2022 When the internet started entering large numbers of American homes in the mid-1990s, predictions of the inevitable demise of television began almost…
Cloud Sinch And Zapier Expand Partnership To Deliver Widest Range Of Messaging To Businesses Seamlessly AIT News Desk Sep 21, 2022 New integration enables Zapier customers to connect existing business apps and processes to messaging channels with Sinch’s Conversation API Sinch, a…