Video Spirable Raises £6 Million Series A Investment to Fuel Growth in Personalised Video Advertising AIT News Desk Sep 6, 2019 Spirable, the next generation of personalised video marketing automation, announced it has closed a £6 Million Series A investment round led by…
Guest Authors Pull up to the Bumper: How Any Business Can Access Effective Video Advertising Matt Bush Aug 26, 2019 Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the weeklong festival of Video Advertising…
News Irish Firm VideoElephant Drives Global Supply for Online Video Advertising with a Fresh Capital… AIT News Desk Jul 10, 2019 Fast-growing Irish online video distribution company VideoElephant has closed a €5.5 Million funding round led by blue chip Irish investor Act Venture…
News Smart TV Addressability Expands With Nielsen’s New Advanced Video Advertising Group, Acquisition Of… AIT News Desk Feb 22, 2019 Deal combines Gracenote’s gold-standard ACR tech with the industry’s first cross-broadcaster, cross-distributor Ad Delivery platform to make Smart TV…
Technology Comcast Advertising Finds That in Light of Growing Focus on Brand Safety and Transparency,… Business Wire Jul 24, 2023 Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite…
Machine Learning Mediaocean Mid-Year Advertising Outlook Report Reveals Impact of Generative AI, Social Video, and… GlobeNewswire Jun 2, 2023 Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as…
Technology Habu Integration With Google Display & Video 360’s Pair Now Available to Power… Business Wire May 26, 2023 Offering empowers advertisers and publishers to securely reconcile and harness their first-party data in Display & Video 360 while…
Machine Learning Advertising Club Of New York Launches Searchable, Interactive Digital Video Portal, Powered By… AIT News Desk Feb 3, 2023 AnyClip, The Visual Intelligence Company has announced that The Advertising Club of New York has chosen Genius+ from AnyClip to convert its extensive…
Technology Upwave Announces Strategic Partnership With Tremor Video To Efficiently Measure And Maximize Brand… AIT News Desk Jan 19, 2023 Tremor Video Measured Close to 100 Campaigns in 2022 on the Upwave Platform, Ensuring Best-in-Class Accuracy and Tracking with Automated Features…
Native and Programmatic Advertising VideoAmp Releases Second-by-Second Advertising Measurement Enhancement Underpinned by Commingled… AIT News Desk Oct 6, 2022 VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to…