Analytics inPowered Brings GDPR-Compliant Content Amplification Platform to All International Markets AIT News Desk Jan 23, 2019 Global Demand for Content-Based Advertising Is on the Rise as Privacy Protection Becomes Paramount inPowered, the programmatic content…
SaaS Beeswax Secures $15 Million in Series B Following 2018’s Record 150% Year-Over-Year Revenue… AIT News Desk Jan 23, 2019 Industry's SaaS-Based Bidder-As-A-Service to Double down on Growth of Connected TV and Rise of Brands' In-Housing Programmatic, as Demand Increases…
Technology A Review of the Top 20 Acquisitions in the Marketing Technology Landscape Viraj T Jan 18, 2019 MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20…
Big Data BigID and Ionic Security Partner to Enhance Data Governance and Privacy for Cloud and Multi-Cloud… AIT News Desk Jan 18, 2019 The Integration Enables Organizations to Mitigate Risk for Cloud Migration Initiatives Through Automated Data Discovery, Protection, and Policy…
Interviews AiThority Interview Series With Sven Lubek, Managing Director at WeQ Sudipto Ghosh Jan 17, 2019 At WeQ, we process several hundred billion data points from our partners. Based on the learnings from these statistics, WeQ Technology can make…
Analytics Spiceworks Study Reveals Nearly 40 Percent Of B2B Tech Brands Are Increasing Marketing Budgets In… AIT News Desk Jan 10, 2019 By 2020, 48 percent of B2B technology companies plan to use purchase-intent targeting to reach in-market buyers Spiceworks, the marketplace that…
News AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019 AIT News Desk Jan 10, 2019 Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers Just a little more than six months after…
Analytics Cambridge-Based GeoSpock Secures £10 Million Additional Funding AIT News Desk Jan 8, 2019 The Unique Spatial Big Data Platform That Enables Companies to Access Dynamic Contextual Data Visualisation and Programmatic Analytics Gains Funding…
Analytics Adnuntius Enriches Geotargeting Capabilities with Digital Element’s IP Intelligence Solution AIT News Desk Dec 24, 2018 Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services…
ironSource Launches ROAS Optimizer Tool That Automates Bid Optimization AIT News Desk Dec 18, 2018 Mobile monetization and marketing company ironSource announced today the launch of its ROAS Optimizer tool. The new tool enables user…