Marketers across every industry are bracing for the impending demise of third-party cookies. With dwindling amounts of third-party data, marketers are…

Fully compliant with existing store policies, now.gg enables game developers to unlock revenue by increasing margins by 25% from currently paying…

Is your app marketing strategy working? The 26th of April 2021 saw a pivotal change in data use for consumers, businesses, and third-party marketers…

Combination will create industry-leading solution for social video and CTV advertisers, marrying OpenSlate’s pre-activation brand suitability and…

Moloco, a leader in machine learning and growth solutions for mobile marketers, found that Casual game advertising costs have declined 38% since the…

Have you ever thought about integrating your advertising roadmap with new-age Data Sovereignty benchmarks? Check out the latest article on Data…

The first of a collaborative set of developer tools for iOS15 marketing Tenjin, the leading mobile marketing measurement platform for indie and…

85 percent of publishers feel that 1P data will be significant to future revenue OpenX revealed the results of the company's latest survey, examining…

New data shows that businesses using artificial intelligence to get ahead with their social media campaigns are achieving a fivefold increase in the…

Study covering billions of ad bids reveals how e-commerce marketers can adapt to the rising price of CPA advertising E-commerce marketers need to…