Google has initiated the first phase of its third-party cookie deprecation process. It means marketers should now come to terms with the changing…

Thanks to the newly established synergy between Artificial Intelligence and Programmatic advertising technologies, we are witnessing an eye-watering…

AI scientists have proposed a new mathematical technique to explain how Neural Networks learn relevant features or patterns in data. Considered the…

The current wave of generative AI (gen AI) is sweeping across all conceivable sectors, including digital advertising. Adtech platforms are relying on…

Ontopical announced the latest release of its government market intelligence platform equipped with an AI Copilot to help companies discover early…

Oraki, an innovative leader in the ad tech sector, announced its distinguished position as one of only three Google Ad Manager 360 partners in EMEA.…

Collective Audience, Inc., a leading innovator of audience-based performance advertising and media, has appointed digital marketing industry veteran, …

Expansion includes new marketing analytics solution providing omnichannel data visualizations, conversion insights, and predictive modeling…

Partnership strengthens an already robust supply path optimization strategy designed to ensure high-quality impressions, cost savings, performance and…

AI-Powered Tool Strengthens Buyer Confidence and Empowers Smarter, Faster Purchase Decisions OPENLANE, a leading operator of digital marketplaces for…