Investment GroupM Names Brendan Moorcroft CEO Of Choreograph AIT News Desk Jul 29, 2021 GroupM, WPP’s media investment group, announces Brendan Moorcroft as CEO of Choreograph, WPP’s global data products and technology company operated…
Native and Programmatic Advertising The Trade Desk Launches in India to Unleash the Full Potential of the Open Internet for Digital… AIT News Desk Jun 17, 2021 Global advertising technology leader, The Trade Desk, announced that it has launched operations in India, as well as the appointment of Tejinder Gill…
Native and Programmatic Advertising AiThority Interview with Lisa Utzschneider, CEO at IAS Sudipto Ghosh Mar 30, 2021 Hi Lisa, please tell us about your current role and how you arrived at IAS? I joined Integral Ad Science (IAS) as CEO in 2019, where I lead an…
Regulation and Compliance Managment MiQ Appoints Three New EMEA Leaders, Supercharging European Growth AIT News Desk Mar 10, 2021 Promotions across MiQ senior executive team, as Giles Ivey named EMEA CEO, Van Sideras EMEA COO and Freddie Turner UK MD MiQ, the global programmatic…
Predictive Goodway Group Delivers Strategic Optimization with Log Level Data from PubMatic AIT News Desk Feb 18, 2021 Detailed Win/Loss Insights Help Reduce CPA By 28%, Increasing Bidding Scale and Precision PubMatic, a sell-side platform that delivers superior…
Native and Programmatic Advertising Integral Ad Science Acquires Amino Payments AIT News Desk Jan 14, 2021 Further invests in ad verification and transparency for programmatic buying with Total Visibility Integral Ad Science (IAS), the global leader…
Native and Programmatic Advertising Adelphic Accelerates Platform Innovation AIT News Desk Jan 8, 2021 Improved QPS Efficiency, Advanced Machine Learning and Enhanced User Interface Address Evolving Needs of Programmatic Media Buyers Viant, a…
Life Sciences Inmar Intelligence Launches Exclusive Audiences Enabling Brands and Retailers to Target… AIT News Desk Dec 4, 2020 Brands and retailers can now drive sales with targeted reach of incentives and media using Inmar Lifestyle Audiences Inmar Intelligence, a…
Native and Programmatic Advertising Evolution of Transparency in Digital Advertising Brian Atwood Oct 30, 2020 When it comes to true transparency in digital advertising, it appears that the industry can’t afford its own morals. All parties, from brands and…
Life Sciences PulsePoint Launches Largest Health Marketplace for Marketers AIT News Desk Oct 10, 2020 Platform Facilitates Direct, Instant Access to Premium Inventory and Highly Segmented Health Audiences PulsePoint, a technology company using…