Video TVSquared Uncovers the Performance Insights Behind Effective TV Advertising AIT News Desk Sep 3, 2019 Tuesdays Deliver the Greatest TV Ad Response in Germany. TVSquared, the worldwide leader in linear and digital TV attribution, released performance…
Analytics Comcast Spotlight Brings Greater Accountabilty to Local TV Advertising with Launch of New… AIT News Desk Aug 8, 2019 Instant Impact, Powered by TVSquared, Is a Scalable, Automated Tool That Allows Local Advertisers to Track a Television Campaign’s Impact on Digital…
Technology INVIDI Technologies and Tata Play Transform Indian TV Ads with Data-Driven Addressable Advertising Business Wire Feb 23, 2024 INVIDI Technologies, the global leader in advanced TV advertising solutions, has joined forces with Tata Play, India’s leading content distribution…
Machine Learning HUMAN and LoopMe Announce Integration to Scale CTV Protection for Advertising Ecosystem AIT News Desk Sep 15, 2023 LoopMe to utilize HUMAN’s best-in-class programmatic ad fraud solution to further secure premium inventory HUMAN Security, the global leader in…
Machine Learning KERV Interactive Announces First OEM Partnership with Samsung Ads to Offer Automated Interactive… Business Wire May 3, 2023 KERV Interactive (KERV), the leading AI-powered interactive video technology platform, announced a strategic partnership with Samsung Ads to offer…
Technology tvScientific Reports Significant Revenue Growth and Accelerating Adoption of Performance Advertising… GlobeNewswire Apr 11, 2023 New Hires and Partnership with NBCUniversal Delivers Outcomes-Based TV Advertising to Marketers of All Sizes tvScientific, the performance…
Technology Roku and Best Buy Help Create Better TV Experience through New Advertising and Retail Relationship Business Wire Mar 11, 2023 Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, and Best Buy, the leading consumer tech retailer in the U.S., announced a…
Technology V12, a Porch Group Company, Partners with Strategus to Expand Media Advertising Solution through… AIT News Desk Oct 27, 2022 V12, an audience and marketing solutions provider and subsidiary of Porch Group, announced a partnership with Strategus, the innovation leader in…
Native and Programmatic Advertising TripleLift and Zype Partner to Bring In-Show Programmatic Advertising Solution to Connected TV AIT News Desk Sep 27, 2022 New integrated ad experiences yield higher brand awareness, more engagement and fewer disruptions for viewers Zype, the leading video API and…
Native and Programmatic Advertising Comcast Advertising Appoints Pooja Midha to Lead Effectv AIT News Desk Sep 15, 2022 Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven…