Roku launches a new certified partner program to make it easy for advertising agencies to help small-and-medium sized clients grow their businesses…

With 55 million cord-cutters in 2022, connected TV (CTV) and over-the-top (OTT) advertising are not just a 'nice to have' but an essential part of a…

GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming…

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, announced a partnership with Megaphone TV to provide real-time…

More than 1 million installs already delivered at an average Cost Per Install of $1.90, Day-7 Return On Ad Spend of 1.25X tvScientific, the first…

Katz Digital, a division of Katz Media Group, the largest media representation company in the United States, has selected VideoByte's A2V as a …

iCPM by Samba TV provides advertisers incremental reach as a performance guarantee combined with rich analytics across linear TV, CTV, mobile, and…

Now both media buyers and sellers can optimize CTV reach in first-of-its-kind solution that uses streaming data from participating CTV operators and…

More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than…

ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a…