Technology DISQO Releases Industry-First Full-Funnel Normative Benchmarks for Social Media Campaigns AIT News Desk Dec 13, 2022 Customer experience (CX) intelligence platform DISQO released its first "Assessing Ad Impact in Social Media" report with unprecedented normative…
Technology Audiencerate and Equativ Partner to Deliver Market-leading Addressable Advertising AIT News Desk Dec 1, 2022 Audiencerate, the identity hub enabling data-driven advertising, announced a partnership with Equativ, a leading independent ad monetisation and…
Technology Amagi Appoints Rajagopal Baskaran as SVP of AdTech Product Development AIT News Desk Dec 1, 2022 Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV announced the appointment of Rajagopal Baskaran as Senior Vice…
Technology Leading US Brand Johnsonville Announced Results of First Intrinsic In-Game Ad Campaign with GumGum… AIT Staff Writer Nov 30, 2022 GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising,…
Machine Learning Talroo Launches Publisher Optimization Platform Enabling Its Partners to Build Audience Loyalty… AIT News Desk Nov 29, 2022 Talroo, the leading provider of technology to power the recruitment of essential workers, announced the availability of its Publisher Optimization…
Technology Domain Partners With ADvendio to Provide Better Solutions for Their Customers AIT News Desk Nov 28, 2022 Domain is a leading Australian digital property marketplace. The company is made up of a portfolio of brands who offer products and solutions to…
Gaming Game On: iion Launches ‘Immersiion’ to Reach Audience Segments Across Gaming Environments AIT News Desk Nov 23, 2022 iion, the global adtech company that’s redefining monetisation and advertising for gaming, today debuts immersiion, a first-of-its-kind self-serve…
Technology Wpromote Selects Unruly as a Preferred SSP AIT News Desk Nov 22, 2022 Trusted partnership optimizes agency’s supply path through transparency, cost efficiencies and first-look access to innovation Wpromote, a top…
Technology Mirakl Aims to Become Global Leader in Retail Media AIT News Desk Nov 16, 2022 Mirakl, the industry's first and most advanced enterprise marketplace SaaS platform, announced Mirakl Ads, a retail media network (RMN) solution…
Technology Parks Associates: 23% of Ad-Supported OTT Service Users Say They Often Click on Ads or Purchase… AIT News Desk Nov 14, 2022 Parks Associates research finds nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch and the same…