Native and Programmatic Advertising Meta Versus TikTok: Where are Short Video Ad Spenders Heading? Sudipto Ghosh Oct 11, 2022 Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…
Native and Programmatic Advertising GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual… AIT Staff Writer Oct 6, 2022 Leading contextual intelligence company announces $1 billion media spend milestone GumGum, a contextual-first, global digital advertising platform,…
Native and Programmatic Advertising VideoAmp Releases Second-by-Second Advertising Measurement Enhancement Underpinned by Commingled… AIT News Desk Oct 6, 2022 VideoAmp, an advertising measurement and optimization platform, has released “Second-by-Second Ads Viewership” as a new measurement offering to…
Native and Programmatic Advertising Survey Reveals 95% of Consumers Demand that Brands Protect their Data and Privacy to Build Trusted,… AIT News Desk Sep 28, 2022 Conducted by the global research company, Lucid, the findings show that consumers recognize and reject online “stalking” and expect companies to…
Martech Anteriad and TransUnion Collaborate to Bring Best-in-Class Audience Solutions to B2B Marketers AIT News Desk Sep 23, 2022 Anteriad announced a new collaboration with TransUnion. Through this collaboration, Anteriad’s audience data will be available through the TruAudience…
Native and Programmatic Advertising IAB Tech Lab Releases Updates to SIMID 1.2 and VAST 4.3 For Public Comment AIT News Desk Sep 23, 2022 IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of updates to Secure Interactive Media Interface…
Machine Learning Smart Eye Extends Use of Affectiva Emotion AI for Qualitative Research with Conversational… AIT News Desk Sep 22, 2022 Smart Eye announces new capabilities in its category-defining Affectiva Emotion AI, that provide deeper insights for online qualitative research not…
Native and Programmatic Advertising The Trade Desk Announces Salesforce CDP Now Able to Activate Unified ID 2.0 AIT News Desk Sep 22, 2022 New integration allows Salesforce CDP customers to better manage their media campaigns across multiple digital channels The Trade Desk, the…
Native and Programmatic Advertising Minute Media Launches Own Supply-Side Platform for Publishers and Brands AIT News Desk Sep 16, 2022 Minute Media, a leading global technology and content company, announced the launch of its own supply-side platform (SSP) to provide a more efficient…
Analytics Nielsen Adds New Audience Categories Resulting in its Largest and Most Comprehensive Advanced… AIT News Desk Sep 13, 2022 Nielsen, a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced audiences portfolio to date,…