In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen is expanding its cross-platform measurement of YouTube…

StackAdapt clients now have access to non-intrusive highly viewable in-game advertising across the globe as part of StackAdapt’s robust,…

Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced a strategic partnership…

First-of-its-Kind Automated, Multiscreen Platform Combines Digital and Linear TV Workflow into One Media Plan for Advertisers Spectrum Reach, the…

Every year, brands spend billions of dollars in their advertising campaigns. A majority of the brands are unable to fully justify the impact of their…

Depending on what you read or who you’re listening to, the metaverse will be the successor of the internet, the hub for all digital experiences, and…

Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the…

The discussion around technology replacement for third-party cookies has so far largely been centered around tracking and targeting. But a key element…

Motivating Privacy-Sensitive Audience with Viral Short Film to Educate Users About Online Privacy Risks Perion Network Ltd.  a global advertising…

Customer experience (CX) platform DISQO announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by…