Native and Programmatic Advertising Differentiated Content in OTT Drives Higher Engagement Levels Compared to Social Media Sudipto Ghosh Sep 12, 2022 Internet users are consuming a wide variety of differentiated content on multiple platforms. Video sharing and marketing platforms like YouTube,…
Native and Programmatic Advertising Magnite Helps Travel Texas Expand Cross-Platform Audience Reach With Programmatic Addressable… AIT News Desk Sep 1, 2022 Campaign achieved 21-35% incremental reach across key audience segments with the addition of linear addressable and higher conversion efficiency for…
Cryptocurrency NextPlay Technologies’ NextBank and Alphabit’s ABCC Cryptocurrency Exchange Complete Collaboration AIT News Desk Aug 27, 2022 NextPlay Technologies, Inc., a digital native ecosystem for finance, digital advertisers, and video gamers, announced that NextBank International.,…
SaaS Jovem Pan Expands Its Digital Footprint through Fast, with Amagi and Ad Digital AIT News Desk Aug 23, 2022 The Brazilian content provider has opted for Amagi's cloud solutions to supercharge the growth of its content in local and international markets…
Native and Programmatic Advertising How to Survive the Fight over Data in 2022 Eugene Saburi Aug 18, 2022 There is a not-so-subtle, ongoing struggle between media and tech giants over consumer data, forcing marketers to adjust their strategies on the fly…
SaaS Emodo Expands Leadership Team with New Chief Technology Officer and Chief Customer Officer AIT News Desk Aug 8, 2022 Industry veterans Kouros Esfahany and Naomi Kagan to spearhead tech innovation and brand relationships to accelerate company’s growth trajectory…
Customer Experience DISQO Launches Outcomes Lift for Cross-Platform Ad Measurement AIT News Desk Aug 3, 2022 Leading customer experience (CX) intelligence platform DISQO announced the launch of Outcomes Lift, the industry's first product measuring the full…
Native and Programmatic Advertising AUDIENCEX Launches aX Video Stream to Empower Small and Middle-Market Brands and Independent… AIT News Desk Jul 28, 2022 aX Video Stream (AXVS) Enables In-Banner Video Ad Streaming; Building Upon the Platform’s Rapidly-Growing Technology Suite AUDIENCEX, the leading…
Native and Programmatic Advertising INCRMNTAL Secures $4.1 Million Seed Funding As It Enters Next Phase Of Hyper-growth AIT News Desk Jul 26, 2022 The cross-channel incrementality measurement platform has secured capital from Play Ventures and Heracles Capital to double its operations, as it…
Native and Programmatic Advertising Tremor International Enters into an Agreement to Acquire Amobee, Significantly Increasing its Global… AIT News Desk Jul 26, 2022 Tremor International Ltd, a global leader in Video, Data, and Connected TV (“CTV”) advertising offering an end-to-end technology platform that enables…