Guest Authors Is AI-Enabled ‘Marketing to Things’ the Future? Yaagneshwaran Ganesh Jan 31, 2018 In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To a marketer, this means –…
Guest Authors How to Find the Right AI Platform for B2B Marketing and Sales Success Debora Holstein Jan 26, 2018 A report by technology research firm Nucleus Research provides compelling new evidence of the power of Artificial Intelligence (AI)-assisted…
Guest Authors AI + Humans Is the Perfect Recipe for B2B Growth Amit Rai Jan 25, 2018 We are used to seeing AI and machine learning in our “consumer” lives — from Netflix and Amazon’s eerily accurate recommendations about what we would…
Guest Authors Going Headless in the Age of the Internet of Things Ben Haynes Jan 25, 2018 Just as brands and publishers are getting used to the mobile era, we are beginning the post-mobile era. Some 10 million homes now have Amazon Echo,…
Guest Authors Three Scenarios For Marketing With The Internet of Things Melanie White Jan 25, 2018 I love “best of” lists as much as anybody. It’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting…
Guest Authors AI 101, Part II: How to Deal with Data Preparation Sean Zinsmeister Jan 25, 2018 My first post in this series covered what marketers and sales leaders need to know about the four main phases of building predictive models. The…
Guest Authors Is AI All It’s Cracked Up to Be, or Does email Already Have the Answer? Melanie White Jan 24, 2018 Artificial intelligence (AI) is generating a huge buzz right now, with promises to do things like answering our emails for us and handling customer…
Predictive Artificial Intelligence: Transforming Business Analytics and Predictive Intelligence Sudipto Ghosh Jan 24, 2018 Marketers, being marketers, love to embrace the technology that will generate more leads, convert prospects and generate sustainable sales revenue in…
AnalyticsBig Data Austin-Based AI Startup Partners with Leaders from NBA, NHL, NCAA PRNewswire Jan 16, 2018 piLYTIX Sports Q Announces New Board Members piLYTIX Sports, provider of AI technologies for sales and marketing professionals, is pleased to…
Predictive AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data… Sudipto Ghosh Jan 11, 2018 Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides — AI as a Technology Has Come a Long Way…