Cloud LiveRamp Collaborates with Adobe to Enable Omnichannel People-based Targeting and Measurement AIT News Desk Feb 24, 2022 Brands Can Target One-to-one at Scale and Accurately Measure Effectiveness of Their Media Investments Without Reliance on Device-based Identifiers…
Native and Programmatic Advertising White Bullet’s Collaboration With Poland’s Sygnał Association Makes a Significant Dent in Ad-Funded… AIT News Desk Feb 24, 2022 White Bullet’s latest report for Sygnał shows clear and significant reductions in ad-funded piracy thanks to collaborative efforts IP protection…
Analytics Clinch and LG Ads Solutions Bring Data-Driven Creative to the Big Screen AIT News Desk Feb 16, 2022 Clinch Enables Dynamic Creative Optimization For LG Ads Solutions' Global CTV Media Ecosystem Clinch, the company that provides AI-driven omnichannel…
Native and Programmatic Advertising Entravision Partners with Roku to Serve as Media Advertising Partner in Mexico AIT News Desk Feb 16, 2022 Entravision, a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and…
Native and Programmatic Advertising New Study Finds Programmatic In-App Advertising Helps Drive Brand Affinity and Customer Engagement… AIT News Desk Feb 16, 2022 PubMatic , a sell-side platform that delivers superior outcomes for digital advertising, released the findings from a custom commissioned Forrester…
Native and Programmatic Advertising Google Chooses Pixability As Its Exclusive Youtube Insights Partner For Adblitz AIT News Desk Feb 9, 2022 Partnership delivers key data on Super Bowl digital ad trends and success metrics Pixability the provider of software and insights for video…
Native and Programmatic Advertising TheViewPoint is Now Certified by Extreme Reach Video Ad Server AIT News Desk Feb 8, 2022 TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative…
Native and Programmatic Advertising VIZIO Accelerates Advertising Technology Investments, Expands Team To Meet Growing Demand for… AIT News Desk Feb 4, 2022 Former Adobe, SpotX, WarnerMedia and Comcast Members Join To Further Fuel Innovation, Planning, Targeting and Measurement Offerings Utilizing Best in…
Native and Programmatic Advertising ShowHeroes Group Continues Its Global Expansion Launching In The US And Acquiring Smartclip LATAM AIT News Desk Feb 1, 2022 ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global growth…
Native and Programmatic Advertising The Third Wave of Video: Connecting Human Behavior with Video Advertisements Frank Maguire Jan 27, 2022 Consumers’ video watching behaviors have changed drastically over the last five years but the advertising industry has been slow to adapt. As a…