My first post in this series covered what marketers and sales leaders need to know about the four main phases of building predictive models. The…

Marketers, being marketers, love to embrace the technology that will generate more leads, convert prospects and generate sustainable sales revenue in…

As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to paint a…

When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to transform the global…

Partnership Brings Rajant’s Mobile Wireless Networks to New Markets in the Middle East and Africa Rajant and Minerva announced a new distribution…

Following Their Advances in Google’s Wavenet Technology, Company Launches Voysis Commerce to Make It Easy for Any Retailer or Brand to Stand Up…

Magnetic Force Comes to the Rescue of Brands Looking for Better Bidding and Transparency Options in Adtech Ecosystem; Corey Ferengul Takes the Mantle…

User Spending via Voice Assistants Is Expected to Grow as Much as Six Times in Three Years Capgemini’s Digital Transformation Institute has…

A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at…

Artificial Intelligence is defined by Forrester as “The theory and capabilities that strive to mimic human intelligence through experience and…