Martech Marketers Use Surveys to Measure, Track, and Optimize Previously Hard-to-track Channels AIT News Desk Aug 24, 2021 Spot Trender, a leader in advertising testing and consumer insights, partnered with Bottle Rocket and Eicoff to launch a research study on customer…
Native and Programmatic Advertising FreeCast Announces Advertising Partnership With OTTera AIT News Desk Aug 24, 2021 Streaming aggregator FreeCast will begin utilizing OTTera's AdNet+ FreeCast and OTTera are expanding their relationship, this time focusing on…
Native and Programmatic Advertising Talon America Powers “Connected Video” With Unification of OTT & DOOH Advertising AIT News Desk Aug 19, 2021 Strikes Partnership with OTT Market Leader Madhive to Unlock Value of Reaching In-Home and Out-of-Home Audiences at Scale Talon, the leading…
Martech Nexstar Media Inc. Appoints Michael Silecchia Vice President and General Manager of Its Broadcast… AIT News Desk Aug 17, 2021 Media Executive with Nearly 20 Years of Local Broadcast Experience Will Oversee WQRF-TV, mystateline.com, and Mission Broadcasting Inc.’s…
Native and Programmatic Advertising Transmit Introduces OTT’s First Fully Automated Ad Break and Content Monetization for Live Sports… AIT News Desk Aug 13, 2021 In-Stream Video Advertising via Picture-in-Picture Format Offers Increased Inventory and Revenue Without Limiting Live Content Transmit, a next…
News Daily AI Roundup: The 5 Coolest Things on Earth Today AIT Staff Writer Aug 11, 2021 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Talent-acquisition GumGum Announces The Acquisition Of JustPremium And Accelerates Global Expansion AIT News Desk Aug 10, 2021 Making GumGum the Most Powerful Global Solution For A Cookieless Future Through Contextual Technology and High-Impact Creatives GumGum, the leader in…
Martech Google Marketing Platform Adds New Tools to Manage Publisher Deals in Display & Video 360 Sudipto Ghosh Aug 10, 2021 Thanks to its recent enhancements of Display & Video 360, Google Marketing Platform (GMP) has taken the world of programmatic…
Martech Outbrain Adds Marketing and Technology Industry Veteran Kate Taneyhill Jhaveri to Board of Directors AIT News Desk Aug 10, 2021 Executive Vice President & Chief Marketing Officer of National Basketball Association Joins Company Board of Directors Outbrain Inc., a…
Native and Programmatic Advertising Escalated.io Launches Blocking Tags to Securely Wrap Creatives, Ad Assets AIT News Desk Aug 9, 2021 Escalated.io recently launched it's new Blocking Tags service to protect creatives, ad code, and other high impact resources from receiving invalid…