Native and Programmatic Advertising Why Are Content Categories on Streaming Devices Expanding at Lightning Speed? Nick Platonenko Jul 26, 2021 Over the past year, content publishers have changed how they promote their content, and given the longevity of the COVID-19 pandemic, which continues…
Native and Programmatic Advertising Amobee Names Nick Brien As Chief Executive Officer AIT News Desk Jul 26, 2021 Samba Natarajan to Focus on Singtel as CEO, Strategic Portfolio and Amobee Board Member Amobee, a global leader in advertising technology that…
Video VIZIO Expands Its Partnership With Future Today, Launching Two New Free Channels AIT News Desk Jul 23, 2021 Millions of VIZIO SmartCast Television Viewers Now Have Access to Ad-Supported On-Demand CoComelon and iFood.tv Channels Future the only full-stack…
Native and Programmatic Advertising With Subscription Fatigue Setting In, Will AVOD Take Over The Streaming Market? Anna Kuzmenko Jul 21, 2021 In the last couple of decades, digital media has seen a massive revolution. The rise of connected TV (CTV) is one of the advancements witnessed in…
Data Management Kochava Announces New Executive Appointments AIT News Desk Jul 15, 2021 Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced two new executive appointments to enable…
Native and Programmatic Advertising TripleLift Names New Leadership to Oversee Technology Organization AIT News Desk Jul 15, 2021 Jaison Zachariah Appointed to Triplelift's Executive Leadership Team; Dan Goldin Promoted to Chief Architect TripleLift, one of the…
Data Management Snowflake Announces Support Of Unified ID 2.0 AIT News Desk Jul 15, 2021 The world’s largest advertisers, agencies and publishers will be able to easily enrich and activate audiences directly within the Snowflake Data…
AIT Featured Posts Permutive Expands into Audience Platform to Provide Privacy-Safe Infrastructure structure for… Sudipto Ghosh Jul 15, 2021 Permutive Now Connects Publishers and Advertisers With a Privacy-Safe Infrastructure for Digital Advertising within its DMP
Native and Programmatic Advertising InfoSum and Starcount Partner to Better Enhance First-Party Data AIT News Desk Jul 14, 2021 The collaboration enables brands, agencies, and publishers to access data that shows what customers love and care about for audience insights and…
Native and Programmatic Advertising Study: Facebook’s Shopper Targeting Bounces Back in Wake of iOS 14.5 AIT News Desk Jul 14, 2021 Report Reveals Demographic and Behavioral Audience Targeting Trends on Facebook and Instagram After initially dipping following the release of…