IT and DevOps ProVantageX Announces Partnership With WideOrbit AIT News Desk Jul 14, 2021 Seamless integration of two of the most powerful linear TV platforms in the industry with fully automated solutions ranging from supply-side to…
Native and Programmatic Advertising NBC Olympics Selects Ad Management Provider For Its Production of Tokyo Olympics AIT News Desk Jul 13, 2021 Innovid to Offer Creative Flexibility and Independent Measurement for Advertisers During NBC Olympics’ Coverage of the Summer Games NBC Olympics, a…
Video Smart Adserver Adquire DynAdmic AIT News Desk Jul 9, 2021 The independent ad monetization platform aims to expand its position and offer integrated solutions for advertisers and publishers in the Video and…
Hot Startups Daily AI Roundup: The 5 Coolest Things on Earth Today AIT Staff Writer Jul 9, 2021 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Native and Programmatic Advertising AiThority Interview with Ashish Shukla, Chief Technology Officer at MediaMath Sudipto Ghosh Jul 8, 2021 Please tell us about your current role and how it has evolved through the pandemic months? I recently joined MediaMath as Chief Technology Officer …
Native and Programmatic Advertising The Trade Desk Launches New Media Trading Platform For The Modern Marketer AIT News Desk Jul 7, 2021 Solimar Integrates Advanced Goals-Based Media Buying, Easy First-Party Data Onboarding, and Innovative Measurement Marketplace Global advertising…
IT and DevOps Audi Denmark Engages Consumers Without Cookies AIT News Desk Jun 30, 2021 Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way for the…
Bots/Intelligent Assistants Comscore And Retargetly Partner To Extend Cookieless Targeting Solution In Latin America AIT News Desk Jun 30, 2021 Comscore (SCOR), a trusted partner for media planning, transaction and evaluation across platforms, is excited to announce it has partnered with …
Martech 20 Martech Leaders on What they Think About Google’s Decision to Continue Cookie Tracking Sudipto Ghosh Jun 29, 2021 Cookie tracking will continue until the end of 2023, at least. Google needs more time to get its Privacy Sandbox rolling. So, marketers have more time…
SaaS Blackstone Announces Significant Investment In Simpli.fi, A Leading Programmatic Advertising… AIT News Desk Jun 29, 2021 Investment to accelerate Simpli.fi’s next stage of growth and innovation Blackstone (BX) announced that private equity funds managed by Blackstone…