Native and Programmatic Advertising BDEX Launches Streaming Media Audience Segments in Tru Optik’s Data Marketplace AIT News Desk Jun 10, 2021 BDEX, the first and largest data exchange platform in the US, is pleased to announce its over-the-top (OTT) and connected TV (CTV) segments are now…
Martech Privacy Updates: How Can Brands Navigate the Advertising Challenges and What Does This Mean for… Mary Keane-Dawson Jun 9, 2021 Ever since the 2018 Cambridge Analytica scandal, data privacy in advertising has been a top talking point for business leaders, policy makers and…
Mobile Research Shows Increased Interest In Advanced Addressable Direct Mail For Leading Brands AIT News Desk Jun 9, 2021 A new report from Matterkind and MAGNA shows increased ROI for brands that use Advanced Addressable Direct Mail Interpublic Group’s Matterkind and…
Hot Startups Daily AI Roundup: The 5 Coolest Things on Earth Today AIT Staff Writer Jun 8, 2021 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Martech Comscore Wins Back Local Television Measurement Contract With Capitol Broadcasting AIT News Desk Jun 7, 2021 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a new agreement to provide Capitol Broadcasting…
Gaming Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences AIT News Desk Jun 3, 2021 Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it is partnering with Spiketrap, the…
Hot Startups Daily AI Roundup: The 5 Coolest Things on Earth Today AIT Staff Writer Jun 3, 2021 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Native and Programmatic Advertising Protected by Flashtalking and Viant Partner to Support Major Brand AIT News Desk Jun 2, 2021 With a shared commitment to verification and invalid traffic protections for advanced TV, partners forge turnkey client solutions at scale…
Native and Programmatic Advertising Anti-Asian Online Hate Speech On The Rise – And Major U.S. Brands Are Inadvertently Funding AIT News Desk Jun 2, 2021 Since the outbreak of the COVID-19 pandemic, the Asian American community has experienced a 145% increase in hate crimes; with incidents ranging from…
Technology Amagi Strengthens Market Leadership in APAC With Appointment of Jay Ganesan AIT News Desk Jun 2, 2021 Amagi, a global leader in SaaS for broadcast and streaming TV on the cloud, announced that it has appointed Jay Ganesan as Senior Vice President,…