Video iSpot Acquires Ace Metrix AIT News Desk Jan 18, 2021 Acquisition Creates Cross-Screen Platform for Measuring Brand Impact and Business Outcomes for TV Advertising in Real Time iSpot.tv has acquired Ace…
Native and Programmatic Advertising SpotX Announces Support for Unified ID 2.0 Solution AIT News Desk Jan 15, 2021 Leading Global Video Advertising Platform Fully Integrates Open Source Identity Solution, Joining Development With the Trade Desk and Others SpotX,…
Native and Programmatic Advertising ViacomCBS, DISH Media and Adcuratio Lead Industry in Delivering First-Ever Addressable Impressions… AIT News Desk Jan 15, 2021 Historic Activation on the CBS Broadcast Network Marks the First Time Broadcast Inventory is Enabled via MVPD Set-Top Box ViacomCBS and DISH Media…
Native and Programmatic Advertising Integral Ad Science Acquires Amino Payments AIT News Desk Jan 14, 2021 Further invests in ad verification and transparency for programmatic buying with Total Visibility Integral Ad Science (IAS), the global leader…
Native and Programmatic Advertising Adverttu Becomes Only OOH Media Owner on WeWork Labs AIT News Desk Jan 12, 2021 Startups gain easy access to affordable, scalable on-car advertising Adverttu, the adtech company bringing out of home advertising into the digital…
Mobile AdInMo Strengthens Its Senior Team With COO and VP Engineering Appointments AIT News Desk Jan 12, 2021 AdInMo, the InGamePlay brand advertising platform, announced two senior appointments, with Joanne Lacey joining as Chief Operating Officer and…
Native and Programmatic Advertising Verve Group Acquires Digital Video Ad Platform From Nexstar Inc. AIT News Desk Jan 12, 2021 Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform Verve Group, a global brand performance ad platform,…
Native and Programmatic Advertising FreeWheel to Acquire Ad Tech Leader Beeswax AIT News Desk Dec 21, 2020 Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem FreeWheel announced that it has…
Video Givenchy Tested « Vertical Video », Dailymotion’s New Mobile Ad Format AIT News Desk Dec 10, 2020 Vivendi-owned video platform Dailymotion has added Vertical Video Ad format to its robust advertising offering. The format spans the full length of a…
Native and Programmatic Advertising MediaMath Fulfills Its Promise To Deliver Fully Accountable, Addressable And Aligned Digital Media… AIT News Desk Dec 9, 2020 MediaMath SOURCE Digital Media Ecosystem Now Available Globally MediaMath, acclaimed independent advertising technology company for leading brands…