Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s…

Minute Media, a leading global technology and digital publishing platform, and Protected Media, an anti-fraud innovator, are announcing a…

Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns Centro, a global provider of advertising technology, announced…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, acclaimed independent advertising…

 Mediaocean, the mission-critical platform for omnichannel advertising, announced enhanced capabilities in its Scope product for TV Reach Extension…

Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a…

SoftAtHome's Watch'ON Video product brings Addressable TV to the French linear TV market with privacy by design for improved ad targeting.…

How WIMI’s Hologram AR advertising technology is changing the industry Antiprohense, a market research organization in Hong Kong, recently released a…

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year…

Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology…