The Agency Strengthens Itself in the Direct Response Industry With This Strategic Alignment.
Bluewater announced its appointment of Sam Gorewitz in Strategic Partnerships effective immediately. He will report directly to Adam Warfield, Vice President of Sales and Strategic Partnerships.
His experience in direct to consumer brand/sales spans a career of over 23 years with his most recent focus being in direct response. His strong expertise in business development developed while working with InPhonic for the Home Shopping Network in their online space. He was also the Senior Vice President of Sales for Ignite-TEK using his unique knowledge of Interactive Voice Response (IVR) and Artificial Intelligence (AI) in the DR industry to develop and optimize leading direct-to-consumer product and service campaigns.
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“I’ve had the pleasure of working with Sam Gorewitz for over 10 years during his long career with Ignite and highly respect his dedication to success and loyalty. He’s a very well respected industry veteran with unparalleled industry history, knowledge and experience,” said Adam Warfield, Vice President of Sales & Strategic Partnerships. “Sam’s built an impressive reputation with a vast portfolio of clients, service partners, and companies both in and out of the direct response marketing industry.”
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Sam’s experience resulted in a network that ranges in various merchant processing, revenue recovery, and various marketing/sales distribution channels. His expertise will be effective in creating the strategic partnerships that the company demands for their continued success. Bluewater’s dedication to excellence in its industry has created growth opportunities within the sales team and having his strong background in business development will be pivotal for its strategic partnerships during the company’s growth.
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