Automation Anywhere Appoints New CMO to Accelerate Cloud RPA Growth
- Former Salesforce Marketing SVP Anna Rosenman to Lead Company Through Next Stage of Growth
Automation Anywhere, a global leader in robotic process automation (RPA), announced that cloud marketing leader Anna Rosenman will join the company as its CMO.
Rosenman joins Automation Anywhere from Salesforce where she spent the last 10 years helping companies drive digital transformation, most recently leading marketing for Salesforce’s Commerce Cloud, used every day by millions of shoppers across the world’s leading brands.
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“Anna is joining Automation Anywhere at a transformative point, as we build on our proven cloud strategy, while helping the Automation Anywhere brand inspire business leaders in every industry,” said Mike Micucci, chief operating officer at Automation Anywhere. “Anna’s experience at scaling cloud businesses will play an instrumental role as we enter our next phase of growth.”
“Every company is racing to modernize customer and employee experience with automation and AI,” said Rosenman. “Automation Anywhere is the only company that helps business leaders automate, optimize and scale – all in the cloud. As chief marketing officer, I look forward to helping leaders in every industry discover what they will automate next.”
During Rosenman’s 10-year career at Salesforce, she served as senior vice president of marketing where she was responsible for all aspects of marketing for Commerce Cloud. She also launched several product lines, including Experience Cloud, Salesforce CMS, Analytics Cloud, and was an early member of the Chatter team, instrumental at driving adoption across thousands of businesses.
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Prior to Salesforce, she worked in strategy consulting at Oliver Wyman, specializing in financial services. She holds a bachelor’s degree from Cornell University and a master’s degree in business administration from MIT Sloan School of Management.
Automation Anywhere ranks as the world’s top public cloud RPA platform, with 54% market share, more than all other competitors combined,1 according to global research firm IDC — and its Automation 360 platform, architected from the ground up to be cloud-native, means customers can scale faster without downtime or costly upgrades.
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