Agillic, leading Nordic omnichannel marketing software company, is expanding its collaboration with the Egmont Group and signs a contract with German Egmont Ehapa Media. It is Agillic’s first German client in the strategically attractive DACH region.
The DACH region is on Agillic’s internationalization map and with Egmont Ehapa Media on board Agillic has taken a significant step forward and now holds four clients in the region.
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Emre Gürsoy, CEO of Agillic comments: “We are thrilled to enter the German market, and I am pleased to see that our value proposition of enabling personalized communication across channels resonates with Egmont Ehapa Media. They are an ideal client for us: high digital maturity, an extensive customer database, and growth ambitions. I am looking immensely forward to working with them and helping them enhance the business value of their communication.”
Investment in a customer marketing platform like Agillic is driven by the understanding that personalized communication is a competitive asset. Increasingly brands recognize personalized communication as a growth enabler, and that, as a result of the value-add experienced by customers, it contributes markedly to the customer lifetime value, and hence to the top and bottom-line.
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Says Stefan Krogh-Hansen, Regional Sales & Marketing Director DACH and Denmark: “The results we have achieved with personalized communication together with Agillic in Denmark have been highly convincing. I am looking forward to starting the work replicating these results in the German-speaking markets as well.”
With Egmont Ehapa on board, Agillic now serves four members of the Egmont Group including Egmont Publishing in Denmark, Sweden, Norway, and a series of their subsidiaries.
Agillic has a strategic focus on the retail, finance, travel & hospitality, and NGO & charity sectors as well as subscription businesses across industries. With Egmont Ehapa Media, Agillic continues to grow its client base of subscription businesses within media and publishing houses. Agillic’s reference cases show that relevant and personalized communication across channels which provides a holistic and engaging customer experience is effective to retain customers and boost customer lifetime value.
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