LeanData Announces Final Ops-Stars 2018 Conference Agenda

The largest revenue operations industry event boasts more than 40 sessions, supported by more than 25 leading B2B sponsors

LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, today unveiled the complete Ops-Stars 2018 conference agenda, featuring more than 40 breakout sessions, keynotes, and workshops, providing sales and marketing operations leaders with the best practices and tools that will empower them to grow revenue for their organizations and become the next generation of business executives. Ops-Stars 2018 is supported by the most significant amount of sponsors in the event’s history, more than doubling last years’ partner participants. Ops-Stars, the premier Operations event of the year will be held September 25th-26th at the San Francisco Mint, gathering 1,400+ sales, marketing, and revenue operations executives together.

“Operations professionals are the backbone of B2B sales and marketing organizations’ go-to-market strategy execution focused on revenue growth. This strategic group of revenue-generating professionals has been in need of a dedicated event providing them with the best practices and networking opportunities that will empower them to drive growth for their organizations and evolve into the next generation of business leaders. Now in its third year, Ops-Stars continues to mature from a small industry event into a highly recognized conference and community,” said Karen Steele, Chief Marketing Officer, LeanData. “Ops-Stars 2018 will be the largest event LeanData has produced to date, bringing sales and marketing thought leaders, executives and luminaries under a single roof. We are committed to building a unique event and community that provides revenue operations professionals with curated content and opportunities for networking and learning,” said Steele.

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With more than 40 breakout sessions, keynotes and workshops, Ops-Stars attendees can expect to have an unparalleled, interactive experience. This year’s conference content will cover deep technology topics such as AI, ABM, Marketing Attribution, Marketing Automation, Customer Centricity, Engagement and more.  The event will also delve into a diverse collection of macro-industry trends impacting the B2B sales and marketing teams today including:

• The Rise of Revenue Operations
  • Career Trajectory for Operations Professionals
  • Giving Operations a Seat at the Executive Table
• CMO Empowerment
• Gender Equality
• Data as a Strategic Weapon
• Entrepreneurship
• Sales and Marketing Alignment
• How To Become a Customer-Centric Organization

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Ops-Stars attendees will have the opportunity to experience interactive learnings, network with peers, industry executives and thought leaders from a variety of leading B2B brands including Google Cloud, Forrester, G2 Crowd, GE Digital, RingCentral, Xactly, SiriusDecisions, Demandbase, and more.

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