InPowered Ushers in the Next Stage in the Evolution of Content Marketing
inPowered, the AI platform for content marketing, has announced that Ann Marinovich has joined as Chief Revenue Officer (CRO) to scale the company’s Software as a Service (SaaS) offering.
“Our vision has always been to take content programmatic using AI with a software as a service business model to deliver the best results at the most efficient cost. Ann is uniquely qualified to help us achieve this vision”
Marinovich previously built and scaled Forbes’ SaaS content business, BrandVoice, helping some of the largest brands to innovate their digital strategy to award winning content solutions. She has been recognized by Mobile Marketer as a “Woman to Watch” and Folio as one of the “Top Women in Media.” She is also co-chair of the IAB’s Committee for Social, Native and Content. She’s a frequent and sought-after global speaker throughout the industry.
“Having spent over a decade at Forbes I’ve lived the evolution of content marketing. When I first saw inPowered’s AI and the results they are delivering for big brands I couldn’t help but want to spread the word. They have very quietly built the AI platform for content marketing and I couldn’t be more excited to help introduce our SaaS offering to brands, agencies and publishers,” said Ann Marinovich, CRO, inPowered.
According to eMarketer, over $10 billion was spent on sponsored content with nearly all of it spent with publishers or networks. Forrester reports that CMOs moved over $2.9 billion from interruptive display advertising to content-experiences last year.
“We know that display advertising started with publishers and networks, eventually becoming programmatic. Over the past year we’ve seen a similar evolution in native content with clients asking for AI to solve their biggest content marketing challenges to deliver engagement and ROI. We couldn’t be more excited to have someone as passionate and experienced about content to lead our next phase of growth,” said Pirouz Nilforoush, President, inPowered.
According to Boston Consulting Group, advertisers in the US have been increasing spend on sponsored content 20% year over year since 2014, with spending projected to reach $25 billion by 2019. Ultimately, inPowered’s AI-driven content marketing platform delivers increased performance and eliminates economic waste in sponsored content.
“Our vision has always been to take content programmatic using AI with a software as a service business model to deliver the best results at the most efficient cost. Ann is uniquely qualified to help us achieve this vision,” said Peyman Nilforoush, CEO, inPowered.