Malaysia Airlines Advances Digital Transformation Strategy with PROS

PROS Revenue Management Advantage Delivers Accurate Demand Forecasting and Optimizes Network Revenue Strategy, Driving Growth for the Flag Carrier

PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced Malaysia Airlines has implemented PROS Revenue Management Advantage (RM Advantage) as part of its revenue management transformation strategy. The next-generation system from PROS will enable Malaysia Airlines to deliver optimized offers in an ever-changing marketplace.

The national carrier of Malaysia serves 58 global and domestic markets. With a focus on Southeast Asia, Malaysia Airlines has opened more of Malaysia’s destinations than any other airline while delivering a world-class customer experience. But intense competition among both low-cost and full-service carriers coupled with a price-sensitive population make operating in this region particularly challenging.

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“We operate in a tough environment where yields are always pressing downward,” said Izham Ismail, Group Chief Executive Officer at Malaysia Airlines. “With PROS RM Advantage, we expect to continue making remarkable improvements in our performance despite the challenges of overcapacity and notoriously thin margins, further strengthening our commitment to digital transformation strategies to meet passenger needs while attaining our growth goals.”

“Malaysia Airlines’ strategy to continually drive greater innovation and market leadership demands a world-class solution that can optimize network revenue critical to its business,” said Benson Yuen, PROS President, Travel. “RM Advantage provides the framework that meets Malaysia Airlines’ needs today and can easily scale as its business continues to evolve. We are proud of our long-standing partnership with Malaysia Airlines and look forward to continued collaboration in the future.”

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RM Advantage, an edition of PROS Revenue Management, features the latest in technology and revenue management best practices and workflows. As a SaaS-based solution, RM Advantage is scalable and allows airlines to transition smoothly from one PROS edition to the next as its business grows. It features AI-based forecasting and optimization designed to deliver the optimal price, even in the most volatile of markets.

“The relationship we have with PROS is very strategic,” said Dersenish Aresandiran, Global Head of Revenue Management at Malaysia Airlines. “Working with PROS, we now leverage the most innovative science and best practices into our revenue management approach, which has delivered measurable improvements to yield performance, enabling us to remain highly competitive within a complex marketplace.”

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