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Medallia Unveils New Developer and Mid-Market Customer Experience Platforms

Medallia Go, an out-of-the-box customer experience platform for mid-size brands, and the Medallia Developer Platform announced at Experience 21.

Medallia, Inc., the global leader in customer and employee experience, announced the launch of two new platforms, the Medallia Developer Platform and Medallia Go, an out-of-the-box customer experience platform for mid-size brands that is available now for select industries. Medallia Chief Product Officer Sarika Khanna previewed the new platforms in her technology keynote today at Experience 21.

Medallia Go

Medallia recognized the need to enable mid-size brands to compete against larger corporations with entire departments dedicated to understanding and optimizing the full customer experience. After successfully piloting the all-in-one solution with more than 100 hospitality brands, Medallia Go is generally available for property management and hospitality companies, with future expansion to include tailored offerings for additional industries such as credit unions, business and professional services, and healthcare.

“We are excited to be investing in the Medallia Go platform as a way to really hone in on our core objective as a company: achieving the highest level of guest satisfaction possible,” said Tanya Stroinig, Chief Operating Officer at Prestige Hotels and Resorts. “At Prestige, delivering superior guest experiences with a personal touch continues to be at the forefront of all we do, and now with our partnership with Medallia, we will be able to capture guest feedback and trends to ensure we are both meeting and exceeding our guests’ expectations.”

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Medallia Go offers powerful tools, including real-time customer feedback capabilities, industry benchmarking, machine learning and text analytics, personalized dashboards and reports, and social media integrations that make it easy to engage brand advocates.

Khanna stated, “We’re eager to introduce Medallia Go, our new technology platform designed to level the playing field for brands looking to provide great customer experience. Offering peer and industry benchmarking analytics and other powerful tools, Medallia Go enables brands to uncover the ‘secret sauce’ that goes into creating meaningful customer experiences and find ways to quickly improve.”

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Medallia Developer Platform

The Medallia Developer Platform will enable customers, partners, and developers to unlock the agility of the world-class Medallia Experience Cloud and rapidly create Medallia apps and API integrations that elevate employee and customer experiences.

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“We are excited to be included in the Medallia Developer Platform as part of our partnership. Currently, we are utilizing the Developer Portal to build an integration that will simplify the experience for our mutual customers to collect the feedback they need from users in a frictionless ask,” said Rachel Bentley, Director of Product Management at G2.

The Medallia Developers Platform is designed to:

  • Achieve business outcomes: Enabling applications to be quickly designed, tested, launched, and monetized with great ease and efficiency using the latest industry standards
  • Connect the ecosystem: Offering customers and partners access to a community of highly skilled, diverse and creative developers
  • Deliver secure and scalable integrations across Medallia’s suite of solutions: Integrate Medallia with line-of-business applications and build out-of-the-box connectors
  • Provide a hub of self-service resources for developers: Including how-to-guides, documentation, and a community forum for sharing best practices and getting answers to questions from trusted peers

“Agility, innovation and delivering exceptional experiences — these are what set the world’s best-loved brands apart,” said Khanna. “The Medallia Developer Platform provides the tools and resources to anyone who wants to extend and integrate with the Medallia platform. We’re opening the floodgates for customers and partners to innovate and build in-app experiences into their products.”

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