MessageBird Raises $200 Million Series C, at $3 Billion Valuation, as Global Demand for Leading Omnichannel Platform-as-a-Service (OPaaS) Surges During Lockdown

MessageBird solves customer communication complexity with the world’s first and only Omnichannel Platform as a Service (OPaaS), comprising suite of tools including Inbox, Omnichannel Chat Widget and Flow Builder

Latest investment, led by Spark Capital General Partner Will Reed, who will join the board, was raised remotely and makes MessageBird Europe’s newest unicorn with $3B valuation

Omnichannel platform approach enables businesses anywhere in the world to communicate and share rich media with any customer instantly across WhatsApp, SMS, Voice, Messenger, WeChat, Google Business Messaging, Line and Telegram, while also collecting all customer interactions across channels into one single thread of truth

Latest fundraise comes as company launches fully remote ‘Work from Anywhere’ policy

MessageBird, the world’s leading omnichannel cloud communications platform, has announced the closing of a new $200M Series C round led by Silicon Valley’s Spark Capital at a $3B valuation with participation from Bonnier, Glynn Capital, LGT Lightstone, Longbow, Mousse Partners and New View Capital. As part of this latest investment Spark Capital General Partner Will Reed will join MessageBird’s board. Existing investors Accel, Atomico, and Y-Combinator also participated in this round.

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This latest investment, raised remotely during lockdown, comes on the back of a global surge in demand for a wider range of messaging-first customer communication tools, across a much broader range of channels, as global businesses struggle to cope with the pivot from physical in-store and call centre-based customer service to a fully remote workforce and online only sales. This accelerated MessageBird’s evolution from a purely Communications Platform as a Service (CPaaS) company to the world’s first and only Omnichannel Platform as a Service (OPaaS) company. The funding will be used to triple the size of MessageBird’s global team and further expand into its core markets in Europe, Asia and Latin America, as the company officially launches a “Work Anywhere” policy.

“I just want to live in a world where I can text with a business and never get stuck waiting on hold again. MessageBird has pioneered OPaaS (Omnichannel Platform as a Service) based on the idea that global companies should have zero-friction communication with their customers anywhere in the world and on any channel they prefer,” said Robert Vis, MessageBird Founder & CEO. “This latest round is validation that there is pent up demand from customers all over the world who also want traditional businesses to move into this brave new messaging-first omnichannel world and we have the leading product on the market to help them do just that.”

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“As consumers increasingly demand that businesses talk to them in the apps that they prefer, businesses are finally being forced to adopt omnichannel strategies at scale,” said Will Reed, General Partner at Spark Capital. “Robert and the MessageBird team have built the best platform to engage any customer on any channel, globally – along with a suite of software products that enhance and automate these interactions – enabling businesses to stand out in the new messaging-first world.”

A true omnichannel experience is about shifting customer engagement away from the inefficient channels of email and voice to more dynamic messaging channels. That requires products for both businesses and consumers to complete the circle of having unified context around every interaction. This is now possible thanks to MessageBird’s suite of products including:

• Inbox – Free omnichannel customer support and engagement, Inbox enables businesses anywhere in the world to communicate and share rich media with any customer instantly across WhatsApp, SMS, Voice, Messenger, WeChat, Google Business Messaging, Line and Telegram. Incoming messages across every channel grouped into a single customer thread for easy ticketing and response
• Omnichannel Chat Widget – turns static pages into dynamic conversations, enabling customers to communicate with your teams on your homepage, in your app, on live chat or any messaging service (WhatsApp, Messenger, WeChat, SMS, and more)
• Flow Builder – An RPA platform for business messaging, Flow Builder enables any business to also build bespoke omnichannel experiences
• Finally, MessageBird is the only platform with preferred supplier relationships with all the major messaging platforms, enabling customers anywhere in the world to communicate and share rich media with any business instantly

One third of Messagebird’s global customers have now transitioned to using omnichannel cloud communications via their Flow Builder, Inbox or Omnichannel Widget products. MessageBird is trusted by more than 15,000 customers, from established brands such as Lufthansa Airlines, Heineken, Hugo Boss, Rituals Cosmetics and SAP, as well rapidly-growing disruptors such as Uber, Glovo, HelloFresh, and Deliveroo.

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