PROS Accelerates Airlines’ Journey to Offer Optimization

Next-Generation Revenue Management Delivers Ultimate Capacity, Flexibility to Deliver Unique Customer Experiences Without Sacrificing Optimal Revenue Targets

PROS , a provider of AI-powered solutions that optimize selling in the digital economy, launched the next-generation of PROS Revenue Management, an AI-based platform that automates analysis and enables confident decision-making designed to capture additional revenue. With PROS Revenue Management, carriers have a foundation to pursue Offer Optimization – wholly personalized offers across seats and ancillaries on a customer-by-customer basis, without sacrificing optimal revenue targets.

“Airlines are on a journey to transform their businesses”

Airline carriers globally continue to adjust business models to meet competitive pressures and more critically, shifting consumer desires for unique travel experiences. Without AI-based solutions, they cannot confidently model passenger behavior or dynamically price offers in a timely manner to meet those demands.

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The next-generation of PROS Revenue Management is an AI-powered SaaS solution that scales with a carrier as its business needs evolve, giving analysts ultimate flexibility to consume revenue management capabilities across a spectrum of needs how and when needed: from leg forecasting and optimization, to dynamic real-time pricing, and ancillary bundling and pricing required for Offer Optimization.

“Airlines are on a journey to transform their businesses,” said John McBride, Ph.D., head of Global Travel Product Management at PROS. “Whether it is a low-cost or network carrier – all are driven to do more than just sell seats on a plane. With this latest AI-based platform, PROS is enabling airlines to create those optimal customer experiences fueling those transformations, and ultimately, designed to gain greater share of wallet from every customer interaction.”

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Key features of PROS Revenue Management include:

• SaaS-based platform: exclusively cloud-based, allowing for a low barrier to adoption and ultimate flexibility, the next-generation platform delivers a full spectrum of revenue management capabilities, including leg forecasting and optimization, dynamic pricing to offer optimization.
• Powerful, intuitive workflows: sharpened key workflows analysts use daily to better understand historical trends and demand forecasts, enabling analysts to quickly drill down to the information they most need to make decisions confidently.
• PROS AI: decades of AI experience, and constantly improving machine learning techniques that deliver the latest science-based forecasting and optimization capabilities to deliver the right optimal offer price every time.

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