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SoftwareReviews Users Reveal the Best Voice of the Customer Software to Analyze Feedback and Improve Experience

SoftwareReviews, a leading source for insights on the software provider landscape, has published its 2022 Voice of the Customer (VOC) Emotional Footprint, naming five providers as Champions.

Voice of the customer (VOC) software allows marketers to collect, store, and analyze various types of customer feedback. The software can gather opinions and views through social media, chatbots, and websites to better understand and improve the customer experience. Marketers use VOC tools to make critical data-driven business decisions and pivot toward how customers feel about the business’ products and services. This allows the business offerings to develop into a more customer-centric product, further enhancing the customer experience.

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To support organizations considering which VOC software to invest in this year, SoftwareReviews has identified the top providers. These insights are based on verified survey data collected from 154 end-user reviews. The leading providers have received high scores on SoftwareReviews’ Emotional Footprint.

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The Net Emotional Footprint (NEF) of each software provider is a result of aggregated emotional response ratings across the areas of service, negotiation, product impact, conflict resolution, strategy, and innovation. The NEF is a powerful indicator of overall user sentiment toward the provider and its product from the software user’s point of view.

SoftwareReviews’ comprehensive software reviews provide the most accurate and detailed view of a complicated and ever-changing market. The data comes from real end users who use the software day in and day out and IT professionals who have worked with it intimately through procurement, implementation, and maintenance.

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[To share your insights with us, please write to sghosh@martechseries.com]

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