What is The News About?
Spotify’s initial foray into artificial intelligence was the launch of its AI DJ service, which provides users with curated playlists. Spotify is currently working on a Spanish-speaking variant of that DJ.
Expert coder and tech veteran Chris Messina found references to the new AI DJ in the app’s source code. There were hints that the AI DJ may be renamed “DJ Livi” and that consumers could change the language of the DJ from English to Spanish, among other things. This AI DJ might be accessible in Mexico, according to the coding. Since its current AI DJ, DJ X, debuted worldwide last year, albeit solely in English, DJ Livi would mark the first language extension for the feature, presuming it is released.
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Why Is It Important?
Spotify did not contest the results when contacted for comment. That is to say, the feature is still in its experimental phase, so Spotify isn’t prepared to announce any concrete plans to introduce an AI DJ who speaks Spanish just yet. Spanish is the fourth most common language in the world, after English, Mandarin Chinese, and Hindi, therefore it makes sense for Spotify to target this audience. Plus, with over 42 million native Spanish speakers, the United States is a prime market for Spotify. Once the feature is available, I assume anyone can switch their AI DJ to Spanish.
There are more ways beyond an AI DJ that Spotify has been experimenting with AI. The business has also dabbled with AI-powered podcast commercials read by hosts and AI-powered playlists created by users in response to user input. Daniel Ek, CEO of Spotify, has hinted at company-wide intentions to use AI for ad targeting, podcast summaries, and personalization.
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Benefits
1. Spotify’s AI DJ service, including the upcoming Spanish variant, offers curated playlists tailored to user preferences.
2. Expanding AI DJ to Spanish speakers targets a vast audience, enhancing accessibility and user engagement globally.
3. Spotify leverages AI for diverse features, including ad targeting and personalized podcast summaries, improving user experience.
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