Javelin Strategy & Research Announces 2019 Identity Protection Service Provider Scorecard Award Winners

By AIT News Desk On Feb 4, 2020

Sontiq’s IdentityForce product wins Best In Class; NortonLifeLock and ID Watchdog rank as overall leaders

As complex, high-impact fraud schemes have grown more prevalent over the past several years, the core features of identity protection services are in many respects more valuable than ever before. Today, Javelin announced the winners of its 12th Annual Identity Protection Service Provider Scorecard. The scorecard provides the industry’s most comprehensive market research and analysis of direct-to-consumers identity protection providers.

Javelin 2019 Identity Protection Service Provider Scorecard Award Winners announced! @Sontiq1’s IdentityForce product wins Best In Class; @NortonLifelock and @ID_Watchdog rank as overall leaders

Sontiq’s IdentityForce beat out the competitive field among premium direct-to-consumer products to rank at the top of this year’s scorecard. Overall leaders NortonLifeLock and IDWatchdog continued to deliver strong performances above their competition by providing leadership in prevention and resolution.

“As more products become free to consumers to use through their financial services provider, insurance, or employee benefits, the question remains as to how long consumers will be willing to pay if products do not continue to improve,” said Krista Tedder, Head of Fraud & Security at Javelin Strategy & Research. “For the first time, Javelin has provided feature by feature market adoption rates to demonstrate where solutions need to improve and what consumers find valuable.”

The 2019 scorecard evaluated 14 total vendors to identify the services which provide the best prevention, detection, and resolution capability for consumers.

2019 Identity Protection Service Provider Award Category Leaders (listed alphabetically)
Prevention: ID Watchdog, NortonLifeLock, Sontiq
Detection: ID Experts, ID Watchdog, Sontiq
Resolution: ID Watchdog, NortonLifeLock, Sontiq

The accompanying 29 page scorecard report answers questions like what features and functionality are most valuable to consumers in the identity protection provider, what providers deliver the best value and which ones are not meeting consumer needs, and most importantly, what does the identity protection service provider industry need to do to meet market demands and deliver value.