Octane Marketing Partners With Human to Provide Human-Only Insights for Automotive Industry
Cutting edge performance marketing fraud detection and mitigation solutions empower customers to achieve stronger campaign efficacy
Octane Marketing, a full-service marketing agency that delivers integrated marketing strategies and technology products to retail automotive dealerships, and HUMAN Security Inc. (formerly White Ops), a cybersecurity company best known for protecting enterprises from bot attacks to keep digital experiences human, announced a partnership that aims to identify and remove fake and fraudulent traffic from its dealership clients’ marketing campaigns.
The partnership enables Octane to offer cutting edge performance marketing fraud detection and mitigation solutions for its clients, improving the efficiency and efficacy of their campaigns. Marketing fraud occurs when bad actors use sophisticated bots to mimic human engagement in growth marketing, simulating paid media clicks, site visits and form-fills. This wastes marketing investments in audience acquisition, retargeting and conversion and skews the associated metrics and KPIs, reducing digital marketing performance and efficiency. Recent HUMAN research uncovered that nearly two-thirds of marketers experienced marketing fraud in the past 12 months. By leveraging HUMAN’s bot management technology, Octane is leading the charge to root out marketing fraud from Tier 3 dealership campaigns.
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HUMAN Marketing Integrity detects automated attempts at digital marketing engagement and automatically prevents bot traffic from entering ad targeting systems, CRM and downstream marketing systems to lower costs and boost digital marketing performance. Octane Marketing’s full-service digital marketing strategy helps dealerships sell and service more vehicles across all major channels. By partnering with HUMAN, Octane has taken the leader’s position in the automotive marketing industry in combating marketing fraud to ensure its partners are optimizing their digital ad dollars.
Marketers know digital fraud is happening but are struggling to identify and combat it, and the cost is substantial,” said Dan Lowden, CMO of HUMAN. “Fraud is a huge industry problem that is negatively impacting companies of all sizes and maturities to the tune of billions of dollars globally a year. It’s increasingly important for partners like Octane Marketing to take a leading role on behalf of their clients. ”
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“This partnership is a big win for Octane and our clients. We pride ourselves on transparency and trust, and the partnership with HUMAN moves Octane into a class of our own in automotive marketing,” said Adam Stone, CEO of Octane Marketing. Today, HUMAN verifies the humanity of more than 10 trillion digital interactions per week with its Human Verification Engine, offering enterprises a bot management solution with unmatched efficacy thanks to its visibility into fraudulent activity across the internet.
HUMAN achieves this scale through its continued expansion of sophisticated bot protection across the digital customer journey with a comprehensive portfolio that includes Advertising Integrity, Marketing Integrity and Application Integrity. With new partners and enterprises now able to leverage the Human Verification Engine comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries and offering its clients collective protection against threat models they have yet to encounter.
By incorporating technical evidence, machine learning, continuous adaptation of detection techniques, and threat intelligence (courtesy of HUMAN Satori Threat Intelligence and Research Team), HUMAN’s Human Verification Engine enables Marketing Integrity to identify and mitigate bot traffic with the highest degree of accuracy and speed to stay ahead of adversaries.