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49% of US Broadband Households Own a Smart Speaker or Smart Display

Parks Associates research finds 49% of US broadband households own a smart speaker or smart display, driving a voice to the forefront of the connected home consumer experience.

According to the report, 74% of smart home device owners also own a smart speaker. 18% of US broadband households reported that COVID-19 has increased their interest in products and services that enable “touchless” control of smart home devices using voice control.

At the time of making this announcement on smart speaker and smart display trends, Jennifer Kent, Senior Director, Parks Associate said –

“Voice control quickly captured consumer interest, driving smart speaker adoption with early use cases focused on quick information requests and music streaming.”

Jennifer added, “However, the user experience across smart speakers varies greatly, so as voice control moves into more critical use cases, such as emergency detection and response, companies will need to ensure QoS with a well-designed solution to maintain consumer confidence.”

Global leaders unraveled their insights on the leading approaches to integrating voice and data communication into smart products and services and the tradeoffs that product manufacturers and service providers make when deciding among these approaches.

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The leaders from various groups and industries will be speaking at an upcoming webinar to relate ideas on Smart Speaker and Smart Display applications. These leaders include –

  • Avi Barel, Director, Business Development, ULE Alliance
  • Doug Bellenger, Head of Product, DIY, ADT
  • Jean Claude Bennoun, Business Development Manager, Crow Electronic Engineering Ltd
  • Jennifer Kent, Senior Director, Parks Associates
  • Bill Scheffler, VP Business Development, DSP Group

Popular Webinar Topics on Smart Speaker and Display market include:

  • Consumer data on smart speaker/display adoption
  • Adoption and usage of multiple speakers per household
  • Voice as an interface for security systems and products
  • Benefits of combining voice and data for product design
  • Key metrics as OEMs and service providers evaluate standards for voice integration
  • Use cases that need reliable QoS
  • Two-way voice use cases

Recommended: It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship

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