ViewLift Harnesses Alexa to Bring Life-Long Learning Leader to Amazon Echo
The Teaching Company, in conjunction with its platform partner ViewLift, announce the launch of The Great Courses Plus audio streaming on Amazon’s Alexa Echo. Subscribers can now use the home assistant product to access and manage thousands of the world’s best courses from TGC on topics ranging from robotics to English literature, from management to brain sciences – the most complete catalogue available anywhere, now streaming upon voice commands.
Alexa is a cloud-based voice service from Amazon. Alexa is the brain behind Amazon Echo and other Alexa-enabled devices. Using Alexa is as simple as asking a question. Amazon Echo device leads the market with around a 55% share, according to Fortune [1].
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“For 25 years, The Great Courses has made it possible for any American to explore their varied interests via lectures from the world’s top teachers,” said Chris Ward, the company’s Senior Director of Product. “Being the market-leader extends from the content to the delivery, and working with ViewLift, we have been able to provide our courses on all devices, whether on-the-go or at-home. Alexa is pioneering the voice-command home assistant revolution, and we are happy to add it to the ways users can experience The Great Courses Plus.”
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The Great Courses Plus product, first launched in 2016 has become the premier video on demand service for lifelong learners. The introduction of the streaming service resulted in a surge of interest from new customers, eager to explore its rich content library. With more than 14,000 lectures and 600 original series to date, The Great Courses continues to pioneer the digital ecosystem with innovative experiences for fans around the world.
“Our ViewLift platform incorporates the newest technologies to make great content available to global audiences when and where they want,” noted ViewLift CEO Rick Allen. “I have been a customer of The Great Courses for years, and like all of its users, I appreciate being able to enjoy the lectures across any of the devices I use. With Alexa, life-long learning is now a whisper away.”
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