To Offer US Brands AI-Powered Interactive Audio Ad Campaigns
DAX, the world’s most sophisticated digital audio advertising platform, announced an exclusive partnership with Instreamatic.ai.
Instreamatic.ai is the first AI platform dedicated to voice-activated advertising. This deal enables US advertisers to run targeted campaigns through DAX’s programmatic platform, which prompts people to engage with brands through voice technology. For the first time, listeners in the US will be able to respond to ads heard via a mobile device with commands including “tell me more” or “download the app”.
AI powered audio ads eliminate the need for the listener to stop and look at a screen, offering a hands-free solution for people on the move. Data from Bright Local in May found that almost three in five (58%) of people surveyed had used voice search to find local business information over a 12-month period. The survey also found that people want to be able to use voice search to make reservations, get prices on products and services, and confirm if a business has a particular item in stock. As people demand more voice-enabled capabilities around them, brands have an opportunity to shift how they advertise to align with this trend.
Leading brands that have already invested in interactive audio ads include Mastercard, Visa, Samsung, HP, Alfa Bank and Infiniti. This new innovation in advertising aims to drive higher audience engagement and through DAX, advertisers now have the tools to measure the effectiveness of interactive audio ads.
“Instreamatic.ai is a visionary platform that is in the perfect position to thrive in the midst of the voice boom,” said Matt Cutair, CEO of DAX US. “The ability for people to interact with their ads in a convenient way improves the overall user experience and allows advertisers to measure direct performance and engagement on their ads. We’re very excited to be able to offer AI voice-enabled ads to our brand partners.”
“DAX is a progressive company that understands the nuances of audio marketing and the importance of valuing engagement,” said Stas Tushinskiy, CEO of Instreamatic.ai. “We are providing a screen-free, hands-free opportunity for brands to get in front of consumers, which is a whole new entrance to the audio marketing arena. We knew we wanted a partner that could grasp the potential of this opportunity and give us the strongest chance to succeed during this critical juncture.”