SaaS The Impact of Salesforce on the Advancement of AI in Marketing and Sales Jayashree Jayashankar Jun 5, 2023 Salesforce products have revolutionized the way different business teams manage their operations. It provides a comprehensive Cloud-based platform…
Natural Language GenAI Meets Customer AI: The Holy Grail of Personalization Vijay Chittoor Jun 2, 2023 Generative AI has taken the world by storm, with applications like ChatGPT setting a record for being the fastest growing consumer application ever,…
Machine Learning ChatGPT Won’t Replace Your Marketing Job, But it’s Critical to Leverage for Success Jerry Hug Mar 7, 2023 Artificial Intelligence (AI) and Machine Learning (ML) are transforming the world of work. ChatGPT, one of the latest technologies to tip the scale…
Machine Learning Could ChatGPT Herald the Next Stage for CX AI Adoption? Joe O’Brien Feb 7, 2023 Over the last few weeks, you would have heard lots of noise about ChatGPT, the new model for conversational AI that was launched by OpenAI – the AI…
Machine Learning AI in Advertising and Marketing – Hype, Disillusionment, Back to Hype Again? Nikky Hudson Feb 2, 2023 Remember when we thought all cars would soon be self-driving – it was just a matter of time – and we were all about to get all that time at the wheel…
Machine Learning Decentralized Social Networks: Establishing New Social Media Standards in the Post-COOKIE World Sudipto Ghosh Oct 25, 2022 The world is gearing up for a new era in social media conversations with Decentralized Social Networks. To free up social media platforms from…
Natural Language How the Delayed Adoption of Conversational Commerce is Actually a Good Thing Rev Reddy Sep 24, 2022 Coined by Chris Messina (the creator of the hashtag) in a post he wrote back in 2015, Conversational Commerce, or cCommerce, is the evolution of the…
Native and Programmatic Advertising Merkle Launches Ethical AI White Paper, Highlights Need for Explainable AI in Marketing AIT News Desk Aug 31, 2022 As artificial intelligence becomes a more ubiquitous business tool, companies have a responsibility to ensure marketing is meeting ethical benchmarks…
Machine Learning Role of AI in Helping B2B companies that are Missing Out on Buyer Intent Data Sudipto Ghosh Jul 19, 2022 Buyer intent data is part of a fast-growing Martech and Sales intelligence landscape. B2B marketers are using powerful buyer intent data tools to…
Martech AI and Brand Loyalty: How Can Marketers Leverage Machine Learning to Find the Right Audience Julie Zhou May 25, 2022 In this new era of digital innovation, marketers must focus their strategies on the digital marketplace and find the right tools to make the greatest…