Customer Experience Total Economic Impact Study of Tealium Finds $6.9 Million in Benefits AIT News Desk Jan 25, 2022 Tealium, the most trusted and largest independent customer data platform (CDP), released a global economic impact study conducted by Forrester…
Machine Learning Acquia Introduces Retail Machine Learning Models To Increase Customer Lifetime Value AIT News Desk Jan 19, 2022 Acquia CDP Technology Highlighted at NRF to Increase Conversions Based on Data-Driven Product Bundling, Campaign Performance Optimization…
Martech Predictions Series 2022: The Future of CDPs: Less Confusion, More Choice Tasso Argyros Jan 11, 2022 As we head into a New Year, let's discuss what the future of CDPs really looks like! Lots of ink has been spilled about the state of the customer data…
Martech Mortgage Lender And Affiliates Implement Amperity Customer Data Platform To Deliver Personalized… AIT News Desk Jan 7, 2022 New partnership will deliver improved service to American homebuyers through customer insights and data management Amperity, the leading customer…
Customer Experience Adobe Named A Leader In World’s First Major Evaluation Of Customer Data Platform (CDP) Market AIT News Desk Dec 16, 2021 IDCMarketScape: Worldwide Customer Data Platforms Focused on Front Office Users 2021-2022 Vendor Assessment highlights strengths in analytics,…
HR Technology Treasure Data Appoints Kimberly Bronstein as Chief People Officer AIT News Desk Dec 16, 2021 Treasure Data, the enterprise customer data platform (CDP), announced the appointment of Kimberly Bronstein as the company's chief people officer. In…
Customer Experience KUIU Selects Amperity CDP to Bring Real-Time Data Insight to New Customer Acquisition Strategies AIT News Desk Dec 15, 2021 Amperity, the leading customer data platform (CDP) for enterprise consumer brands, announced that KUIU, the ultralight direct-to-consumer performance…
Customer Experience ActionIQ Named A Strong Performer in B2B Customer Data Platforms Report by Independent Analyst Firm AIT News Desk Dec 9, 2021 ActionIQ, the most trusted Customer Data Platform (CDP) for enterprises, announced that it has been named a Strong Performer in "The Forrester New…
Customer Experience mParticle Launches Calculated Attributes Enabling Product Managers and Marketers to Quickly Generate… AIT News Desk Dec 8, 2021 mParticle, the largest independent Customer Data Platform, today announced the general availability of Calculated Attributes, enabling brands to turn…
Analytics D4t4 Solutions Updates Celebrus Customer Data Platform with API Connector and Visibility Detection… AIT News Desk Dec 1, 2021 New features include a no-code interface for connecting Celebrus to any external application and enhanced content detection for measurement and…