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Mortgage Lender And Affiliates Implement Amperity Customer Data Platform To Deliver Personalized Home-Buying Journeys

New partnership will deliver improved service to American homebuyers through customer insights and data management

Amperity, the leading customer data platform for enterprise consumer brands, announced that Analytical Sciences Marketing Group LLC, which conducts business as HomeHunt, a mortgage and real estate digital marketing platform affiliated with AnnieMac Home Mortgage, has implemented Amperity’s Customer Data Platform (CDP) for ID management across existing systems, services, datasets and campaigns.

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In the last year, the housing market has accelerated in growth. In 2020, 5.64 million homes were sold, and in July 2020 alone more than 900,000 homes were sold. The average homebuyer undergoes anywhere from seven to twelve transactions across their customer lifetime. By partnering with Amperity, HomeHunt will be able to better understand its customers and deliver improved service at every point in the home buyer’s journey while HomeHunt’s affiliate AnnieMac will have insights on its customers from prospect to application, application to loan, and loan to servicing and refinancing throughout the lifecycle of each transaction.

By integrating its lead generation engine with Amperity’s CDP, HomeHunt expects to deliver high value and service to its existing and potential customers.

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“Delivering exceptional customer service is key to our mission; aiding families in finding and financing their perfect home,” said Craig Ungaro, chief operating officer, AnnieMac. “By integrating with Amperity, we can gain a 360-degree view of our customers and deliver improved customer service throughout their home-buying journey.”

Amperity’s CDP ingests raw customer data across various databases, using machine learning to resolve identities even when records lack unique identifiers across systems. The platform will result in unified and centralized customer databases, seamlessly integrating with HomeHunt and other internal services to provide a comprehensive picture of potential and legacy homebuyers.


“HomeHunt understands that buying a house is a significant life decision, one that takes serious time and research,” said Kabir Shahani, CEO, Amperity. “We are proud to work with HomeHunt to deliver technology that helps them better understand the homebuyer and enable a streamlined experience that makes it easier for Americans to find and buy the perfect home.”

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